The process is illustrated in the diagram below how overally the companyĪs illustrated by the diagram as we are focusing on operations management department in They have their own suppliers and spices for a better and quick way to satisfy their customer Warehouse for dry food supply like burgers buns and frozen food supply for example chicken The company managed to establish their own One of the most significant aspect to take into account is that KFC as a company operates in aĬontinuous process in order to deliver fresh foods to customers in a proper manner and they haveĭry food supply and frozen food supply. Special club/ block for kids are the vital characteristic of the company layout in terms of the That KFC offers a state of the art interior beautifications, speedy and appropriate cooking process, Main thing the company is delivering to its customers is not only the food but fully trainedĮmployees and their proper work division to satisfy the customer needs and wants. From KFC, it can beĬoncluded that the features of a restaurant establishment are not equally important to guest whenĮvaluating their restaurant experience but rather the product itself and how it is delivered. In addition to the above the company provides comfortable sittingĪrrangement for their customers to relax enjoying their food.įurthermore it can be stressed that these are customer service and attitude of service personnel,Ĭleanliness of staff and of the physical environment, price and food quality. ![]() Layout of KFC outlet is attractive and charming all over the world with ideal color schemes, Method for facility location and layout analysis of new or existing outlets. World's second largest restaurant chain in sales after McDonalds. Restaurant chain that specializes in fried chicken headquartered in Louisville Kentucky. Kentucky Fried Chicken, more commonly known by its initials KFC, is an American fast food Line of internal interaction separates contact employees activities from those of other service ![]() Line of visibility is a line which separates all service activities that are visible to the customers Line of interaction direct interactions between or within the customer and organisation The contact employees in delivering the service. Support processes covers the internal services, steps and interactions that take place to support Onstage contact employee actions are steps and activities that the contact employees performsīackstage contact employee actions are steps and activities that occur behind the scene to Performs in the process of purchasing, consuming and evaluating the service, Customer actions which includes steps, choices, activities and interactions that customer Other one is Shangri- la restaurant in Harare Zimbabwe. In this research we are going toĮxamine the strengths and weaknesses of each restaurant by comparing and contrast theirĪctivities in relation to bottlenecks and lines of weakness. Where they are treated well and provided quality services. It can be noted that people flock to restaurants That restaurants have been used by people to eat food and relax and are also a point of meeting byĬompanies to hold meetings to mention but a few. The reasons why the researcher chose these two restaurants are ![]() These companies are in the fast food restaurant industry and are the Will compare the service blueprint of two different companies in the same industry and compare Satisfy one common goal of meeting the needs of their customers. This study sought to determine the service strategies that are adopted by companies in order to Ways to improve customer retention and increase their efficiency through service strategies. In consumer preferences have supported revenue growth. The industry's attempts to respond to changes The global fast food restaurant industry has managed to grow over the past five years despiteīeing weakened by global economy and society's increasing awareness of the health risksĪssociated with a diet high in fat, salt, and sugar. Recommendations.19Ĭomparison of the blueprints.20įrontline employee Interview.20Ĭonclusion.21 Recommendations.14īlueprint of Shangri-la restaurant.16 Strengths of KFC and successful points.11 5Īdvantages of KFC service layout.6īlueprint.7 Table of Contents Introduction.3īackground of the study.3ĭefinition of terms.
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